Which Checkout DM Plan Should You Choose? A Simple Guide

Checkout DM has five plans, and the right one is rarely about how big your shop is. It comes down to three practical things: what you sell, how many customers message you each month and which jobs you want the tool to do for you. This guide helps you answer those questions and land on one plan. For a full list of every feature, see Checkout DM pricing and plans explained.

One thing is the same on every plan: Checkout DM takes no commission and no transaction fee on your orders, and payments go to your own payment account. So you are choosing a plan for what it includes, not for what it takes from each sale.

Start with three questions

1. 1Do you sell digital products, physical products or both? The Creator plan is digital-only. If you ship physical goods, Free, Starter, Growth and Pro are the plans that allow it.
2. 2How many customers message you in a month? Free handles 15 unique customer conversations per month. Every paid plan has unlimited conversations.
3. 3Which jobs do you want automated? Comment-to-DM starts on Creator. Delivery tracking and automatic stock updates start on Starter. Coupons, offers and automatic abandoned-cart recovery start on Growth. Team seats start on Pro.

The quick match

Free: you want to test before you commit

Choose Free if you are not sure DM selling suits your shop yet. You can list up to 5 products and handle 15 unique customer conversations a month, which is enough to run a few real orders from start to finish. Checkout DM branding is shown to your customers in DMs, checkout and emails. To see exactly what you get and where it stops, read the Free plan guide.

Creator: you sell digital products or affiliate links

Creator is built for people who sell files, courses, templates or affiliate products. It allows up to 150 digital products and unlimited conversations, and it adds Comment-to-DM automation, free digital products you can give away, a Preview or Buy button for affiliate links and a public Storefront with one-link checkout. It does not allow physical products, so if you ship anything, skip it. Our guide to selling digital products on Instagram shows the flow from comment to download.

Starter: you ship physical products every week

Starter is the first plan for physical goods at scale. It raises the limit to 500 products, removes Checkout DM branding everywhere and removes the conversation limit. It also adds the jobs that eat a seller’s evening:

• Automatic delivery status updates (Delivered, RTO, Failed) when your courier is connected.
• Automatic stock updates on every sale, return or exchange.
• Automatic free shipping above a minimum cart value.
• Reminders for unshipped orders and abandoned-cart information, so you can follow up yourself.

If returns to origin are your biggest worry, read how to reduce RTO as an Instagram seller.

Growth: you want offers and recovery on autopilot

Growth raises the catalog to 1,000 products and is about getting more from the traffic you already have. You get Story replies matched to the exact product, automatic and manual coupons, time-based and count-based offers, a multi-step automatic abandoned-cart recovery sequence, low-stock alerts per size, review requests after a number of days you choose, Dead Stock Insights, CSV export, revenue and conversion analytics and priority support. If you plan to run discount codes and free shipping offers, coupons and offers start here.

Pro: a large catalog or a team

Pro includes everything in Growth with up to 10,000 products and three team members: one admin and two users, with extra seats available. It adds Google-indexable product pages, bulk photo upload of up to 50 images at once, quantity-based discounts, cross-sell suggestions in order and shipped emails, real-time webhooks for orders and returns, advanced analytics and dedicated support. Pro also includes a one-to-one onboarding call with the founder. For the team side, see how to add team members.

Signs you have outgrown your plan

• You are reaching the conversation limit. On Free, new customer conversations pause once you hit the monthly limit, until it resets or you upgrade.
• You want to list a sixth product. Free stops at 5 products. For physical products, Starter is the next step.
• You chase the same follow-ups every day. If you message abandoned carts by hand, Growth automates it.
• Someone else needs access. Team members start on Pro.

Do not overthink the first choice

You can move between plans at any time without losing your products, orders or customer history, and there is no long-term contract. Yearly billing gives you two months free, because you pay for ten months instead of twelve. If you are unsure, start on the lowest plan that includes the one feature you cannot do without, and upgrade when a limit starts to hurt.

You can cancel from your dashboard and keep using your current plan until the period you have already paid for ends. Subscription payments are non-refundable, including partial or unused periods, so monthly billing is the safer way to begin until you are sure.

If you are still comparing tools rather than plans, our honest comparison of free Instagram automation tools is a good next read. To see the full cost picture, including payment gateway fees, read what Checkout DM really costs.