How a sale happens
- 1
A customer reaches out
They message you, comment a keyword on a post or Reel, reply to your Story, or open your Storefront link from anywhere on the internet.
- 2
They browse and choose
Your catalog appears inside the chat, with photos, prices and sizes. They pick a size and quantity.
- 3
They enter their details
Checkout DM collects the name, phone number and delivery address one step at a time.
- 4
They pay in the chat
Through a payment link or manual UPI, QR code or bank transfer. Your payments go to your own account.
- 5
You ship, the buyer tracks
The order lands in your dashboard. With a courier partner connected, the buyer gets the tracking link automatically by email and, for physical products, in the DM. Returns and exchanges are handled there too.
What Checkout DM does
- Instagram DM automationCheckout DM replies to Instagram DMs 24/7, shows your catalog, collects order details and takes payment in the chat. See the full flow and who it suits.
- Instagram comment-to-DM automationCheckout DM sends a private message when someone comments your trigger word on a post or Reel, then carries the buyer through size, cart and payment.
- Instagram Story reply automationWhen a customer replies to your Story with a keyword, Checkout DM sends the product card and carries the order through checkout in the same chat.
- Instagram product catalog and checkoutCustomers browse your catalog, pick a size, enter delivery details and pay inside Instagram DMs. See how products, stock, payment and shipping work.
- Instagram order managementEvery Instagram DM order lands in one dashboard with payment status, shipping, returns and customer history, so you stop hunting through chats.
- CompareHow Checkout DM compares with ManyChat, InstantDM and ReplyRush for Instagram sellers: checkout, payments, orders and where the other tools are stronger.
Made for
- Instagram sellers whose customers already start in DMs.
- Clothing, jewellery, beauty and handmade sellers who ship physical products.
- Creators who sell digital files, courses or templates.
- Sellers who take payment by UPI today and want fewer manual steps.
Not the right fit if
- You need chat automation on WhatsApp, TikTok or SMS. Checkout DM’s chat automation runs on Instagram, although your Storefront link can be shared anywhere.
- You want a fully custom-designed website. Checkout DM is not a website builder; it gives you a Storefront page.
- You only want to send replies or collect leads without selling. Checkout DM does collect the buyer’s email on paid orders, but it is built around selling.
Compare other tools honestly on our comparison page.
Simple pricing, no commission
Start free with 5 products and 15 unique customer conversations a month. Paid plans run from ₹499 to ₹6,499 a month. Checkout DM takes no commission or transaction fee on any plan, and payments go straight to your own account.
See every planQuestions people ask first
What is Checkout DM?
Checkout DM is an Instagram DM checkout and automation tool for sellers. It connects to your Instagram professional account through Meta’s official login, and lets customers browse products, choose sizes, enter delivery details and pay inside the chat. You manage orders, returns and shipping from one dashboard.
Who is Checkout DM for?
Instagram sellers whose customers already message them to buy, such as clothing, jewellery and handmade sellers, and creators who sell digital products or courses.
Do I need a website to use Checkout DM?
No. The catalog and checkout run inside Instagram DMs. From the Creator plan you also get a shareable Storefront link you can post on WhatsApp, Telegram, YouTube, any website or any chat app.
Do my customers need an Instagram account?
Not always. You need an Instagram professional account to use Checkout DM, and the chat automation runs in Instagram DMs. From the Creator plan, your Storefront link can be shared anywhere on the internet, and buyers can order from it without Instagram.
How much does Checkout DM cost?
There is a Free plan at ₹0 with 5 products and 15 unique customer conversations a month. Paid plans run from ₹499 to ₹6,499 a month, with no commission or transaction fee on any plan.
Is Checkout DM safe for my Instagram account?
It connects through Meta’s official Instagram login, so your password is never shared, and you can remove its access from your Instagram settings at any time.