About Checkout DM

Checkout DM was built on a simple observation: a huge amount of Instagram commerce already happens in DMs — a buyer messages "is this available?", a merchant sends UPI details, and everyone waits and hopes the payment gets confirmed manually. That back-and-forth loses sales.

We connect buyers and merchants inside Instagram itself. No website, no separate app, no cart abandonment — just a DM, a secure checkout link, and a confirmed sale, all without the merchant leaving Instagram.

Who's behind it

I'm Prince Jindal, and I build and run Checkout DM myself — there's no team behind the curtain.

Before this, I founded and ran HealthyCeleb.com, a celebrity health, diet, and biography site read by audiences worldwide. I wrote the early articles myself, then grew and led a team of around 20 writers and editors as it scaled — at its peak the site drew multi-millions visitors a month. Running that taught me how to build something people actually want to use, and how to run a real operation rather than just write code.

I also run @PrinceJindalAI, where I teach Indian creators and small businesses how to use AI and automation, and I've spent 13+ years trading NSE/BSE — which is probably why I default to thinking in systems rather than manual processes. Checkout DM is that same instinct applied to Instagram selling: automate the checkout, keep the merchant in the conversation, and let the payment confirm itself.

I design, build, and maintain Checkout DM end-to-end, so when you email support, you're talking to the person who actually built the product — not a support queue.

What we believe

• Merchants shouldn't need a website to run a real business.
• Checkout should happen where the conversation already is.
• Payments should be secure by default — signed links, verified webhooks, no manual payment screenshots.

Built in India, growing toward every Instagram seller

Checkout DM is made for the creators, home businesses, and brands who built their audience on Instagram and sell directly through it — from festival-season resellers to full-time DM-based storefronts. Today, merchant payouts run through Razorpay, UPI, and bank transfer, so we're built first for merchants with an Indian bank account — while buyers can already pay from anywhere by card. International merchant payouts are on the roadmap as we grow beyond India.

Operated by M/s Healthy Celeb, Panchkula, Haryana, India.

Get in touch

Questions, partnership ideas, or feedback — I personally read every message. Reach me at [email protected], on Instagram, or via our Contact page.